Email marketing has some of the best strategies. Are you looking for ways to improve your business processes using email? Or maybe you want to explore new ways of managing email campaigns? Whatever the case, you’ll need to start thinking about how to get the most out of every message you send. In this video, we share 7 strategies for successful email marketing.
Make sure that emails are useful/relevant:
People receive more than 50% of their emails in their inbox from unwanted sources (spam), but 90% of people still open and read these messages. It’s important to make sure all messages are relevant to a recipient before sending them. This allows you to connect with the recipients on a personal level.
Keep it short:
We only have so many minutes per day or work days to spend interacting with others. Try to keep each email under 150 words because anything over will just be ignored.
Don’t forget to include images:
Including images makes emails easier to read. If possible, use photos instead of text because they’re much more effective at getting attention!
Links can help encourage readers to click through to other pages within the same website, so including them is one way to increase traffic.
Keep it simple:
Keep your subject lines as short as possible while still providing enough information for recipients to know what the content is about. A good example would be a “New product release”.
Send out regularly:
According to statistics, if you wait longer than 2 weeks after sending an email, the chances of someone opening it decrease by 6%. Therefore, try to send out several emails throughout the week rather than waiting until Monday to send just one email.
You should always track your emails success rates. Some ideas for tracking include; who opened the email, where they clicked, and how long they spent reading and clicking through to another page.
Ask for feedback:
If you’ve been successful with any of your email campaigns, ask for feedback on how to improve your next campaign. You may even use some of the feedback you received to create your next campaign.
Use automation software:
Automation helps save time when creating email campaigns. There are plenty of programs available to do everything from collecting leads automatically to scheduling emails to go out at specific times.
Testing frequently ensures that your emails are working correctly. Try testing different versions every few days to ensure that nothing is stopping your emails from being sent successfully.
Improve customer service:
The best way to improve customer service is to provide great products along with amazing services. So, improve your company’s reputation by offering excellent customer support.
Offering incentives to customers works well in increasing conversion. For instance, the free shipping incentive was used effectively on Amazon.com because certain items cost more money.
Create a custom landing page:
Creating a custom landing page for your emails increases conversions and engagement. This could mean adding a call-to-action button that encourages users to buy something, sign up for something, or visit your site.
Add social sharing buttons:
Adding social sharing buttons in your emails lets you incorporate a quick method for encouraging people to share your content on their accounts.
Providing discounts for signing up for mailing lists or purchasing products or services increases sales. This is why many businesses offer a discount for signing up for their newsletters, especially if they have had previous positive interactions with customers.
Give away prizes:
Giving away prizes for engaging with your business often works well because it creates a sense of urgency among potential clients. They want to participate before others get the prize, so they’ll feel like they have to act quickly.
Don’t forget mobile devices:
Mobile devices are becoming increasingly popular, but most companies don’t focus enough on reaching people using these devices. It’s important to pay close attention to this aspect of communication because mobile users tend to interact differently than those on desktop computers.
We hope that our tips help you make the most effective email marketing campaigns possible. We’re sure you’ll find lots of new ideas here!